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Cosmopolitan USA is published monthly in the USA by Hearst Publishing. Kate White is the current Editor in Chief. More of a lifestyles magazine, their focus on fashion is low. Cosmopolitan first published in 1886 and began using photography on covers regularly in the 50's. Cosmo's focus has changed three times since it's inception. Originally created for affluent readers, Cosmo lost it's voice in the 50's. The social revolution was beginning to emerge in the nation, and while Cosmo did try to alter it's image with celebrity, it still faltered until the mid 60's. Helen Gurley Brown took over as editor in 1965 and turned the magazine around: through concept, circulation, and finance. Her revamping is also responsible for the world-wide expansion of Cosmopolitan. Cosmo's current mantra: "Fun, fearless, female" During the feminist revolution, Cosmo was publicly denigrated and secretly celebrated by women of all lifestyles. It is now considered a joke and is routinely insulted as man-pleasing fluff. With the exception of historical gaps, this section will no longer be updated after 2009.International Sample Preview |
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