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W Magazine

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     W fashion magazine is published monthly in the USA. The covers are exemplary for the US, especially with W's larger European size. Considering itself an upscale magazine, W features inside stories of fashion and upper society. Often, the articles are rather scathing and the fashion editorials risky and decidedly un-PC. The Editorial Director is Patrick McCarthy and the Creative Director is Dennis Freedman. The paper and print quality is average, but they do make it up with a high polish. All of the inside photo editorials are original, using only well-established photographers. W magazine began to publish in it's current format with the August 1993 issue. Originally, it was a soft suppliment for Women's Wear Daily newspaper. WWD has been around since at least March 1950.     


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